Real Estate. Unreal Expectations.
I received a call at around 10.30 am this morning. The conversation that ensued, went thus.
“Good morning sir. Am I speaking to Mr. Manoj Jacob?”
“I’m calling from Prestige.”
“Have you heard of the Prestige offer, sir?”
“Buy a pressure cooker, get one free?” I asked.
“No, no sir. I’m calling from the construction company.”
“Okay. How can I help you?”
“We have an offer sir. Book a Prestige property today and pay in 2020.”
“Sounds interesting. I live in Indiranagar. Do you have a development close by?”
“Yes sir. Prestige Kew Gardens.”
“Where is it located?” I inquired.
The conversation then, not unexpectedly, meandered along, with the address going further and further away from my preferred location as my caller gave me directions, till it finally came to a halt in Emlur.
“Could you arrange a site visit for me please?”
“Yes sir. We can do it today.”
I had to refuse as it was Sunday, and I’d promised to take my kids to Cubbon Park.
“Let’s do it next week” I suggested.
“This offer is valid only today sir.”
“In that case, I think I’ll settle for a pressure cooker.”
He got the message and disconnected.
A brilliant sales strategy, don’t you think? Make a cold call to a prospective buyer, tell him about an offer and give him till the end of the day to decide on a purchase that would soak up most of his savings.
Today was my lucky day. Where do I sign?