I received a call at
around 10.30 am this morning. The conversation that ensued, went thus.
“Good morning sir.
Am I speaking to Mr. Manoj Jacob?”
“Yes.”
“I’m calling from
Prestige.”
“Okay.”
“Have you heard of
the Prestige offer, sir?”
“Buy a pressure
cooker, get one free?” I asked.
“No, no sir. I’m
calling from the construction company.”
“Okay. How can I
help you?”
“We have an offer
sir. Book a Prestige property today and pay in 2020.”
“Sounds interesting.
I live in Indiranagar. Do you have a development close by?”
“Yes sir. Prestige
Kew Gardens.”
“Where is it
located?” I inquired.
The conversation
then, not unexpectedly, meandered along, with the address going further and
further away from my preferred location as my caller gave me directions, till
it finally came to a halt in Emlur.
“Could you arrange a
site visit for me please?”
“Yes sir. We can do
it today.”
I had to refuse as
it was Sunday, and I’d promised to take my kids to Cubbon Park.
“Let’s do it next
week” I suggested.
“This offer is valid
only today sir.”
“In that case, I
think I’ll settle for a pressure cooker.”
He got the message
and disconnected.
A brilliant sales
strategy, don’t you think? Make a cold call to a prospective buyer, tell him
about an offer and give him till the end of the day to decide on a purchase
that would soak up most of his savings.
Today was my lucky
day. Where do I sign?
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