A hole in the bucket

Around 20 years ago, I spent a lot of time in ad agency lobbies. And while hanging out there to meet creative directors, I entertained myself at the soft board where crisp prints of the agency's work were usually tacked in neat lines.

Those were the days when ad agencies took pride in their print portfolio, and creative teams competed for a spot on the coveted board and in the daily newspaper.

The odd creative ad or two every day made the newspaper worth reading beyond the sports page. They also drew rookie writers to seek a career in advertising.

Ironically back then, Indian wins at international advertising festivals were few and far between.

Today, print work from India strikes metal in almost every ad fest around the world. Yet, newspapers and magazines bear embarrassing testimony to Indian advertising's creative skills.

So then, where exactly are the ads that win seeing the light of day?


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