Manoj Jacob's advertising work

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Anti-Tobacco

on March 09, 2023

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One more ad that made it to the suckers' annuals.

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Yes we Cannes

I was in my fourth year in advertising when I wrote this ad. The desire to win awards was very strong. The winds of scam were raging, and not wanting to be left behind, I unfurled my sail and went along. Public service was a popular category, and within it, anti-tobacco communication. Fortunately for me, I had Devesh Desai to work with, and his art direction took this ad places. Cannes, New York and a few other cities which ran award shows and peddled hard bound annual compilations to us suckers.

Air Deccan

One of my fondest memories from over 2 decades in advertising is my meeting with R K Laxman. And that happened thanks to an account whose creative responsibilities I was handed in December 2003 at Orchard Advertising. Air Deccan. Air Deccan travelled with the reputation of being a difficult account to handle. It came to me after wearing out a couple of other teams. I was delighted; in Air Deccan, I saw a business that I could write my heart out on. It gave me a reason to continue at Orchard and opened the doors to what has been the most enjoyable phase of my advertising career. Captain Gopinath always talked about Air Deccan being the 'common man's airline'. And the image that popped into my head every time I heard those words was of a balding man, with a thick moustache, wearing spectacles, a regular in the Times of India. Heck, he even looked like Captain Gopinath. So I popped that bespectacled, balding man onto an Air Deccan ad with the help of Sagar Prajapa...

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My name is Manoj Jacob. I am a copywriter and Creative Director. I’ve worked at Ogilvy, Orchard, Contract and a few other agencies. I’ve written ads for brands in several categories - airlines, technology, automobiles, waste management, healthcare, fitness, pizza, alcohol, real estate, personal care ... You'll find a lot of it on this website. Get in touch if you'd like to work with me. jacob@jacobcreative.in or jacob.writer@gmail.com jacobcreative.in

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